My experiences creating growth budget allocation models to iterating on landing page experiences have helped drive increased revenue at various companies. I particularly enjoy working for startups as I'm able to touch all aspects of the entire growth funnel from the product experience all the way to lifecycle and what makes a customer "sticky".
My bread and butter (and what got me intrigued with marketing) is paid acquisition. I have built programs from the ground up and have managed budgets from the thousands to the high-millions per month. Each and every successful acquisition program requires a different approach which makes it exciting to find the winning formula.
Over the last decade, I've worked at various seed startups - to behemoths like 30,000-employee Uber.