Looking to grow your startup? I provide growth tips that are relevant to early-stage companies.
Outsourcing isn’t new. I hired my first employee from the Philippines in 2010, but it’s gaining steam.
Getting your first 100 customers is much different than your first 10,000, because much of your offering, will be molded earlier on.
Instead of hiding this secret any longer, I’m here to share how you can scale your growth program on a very lean basis.
Founder-led marketing is the concept of a startup’s founder sharing content on their social profiles with the goal of driving revenue.
I’m sure you’re wondering: how can your startup be built around talented staff at $5/hr? Let me show you how.
While I learned so much through the process of scaling, I also learned a great deal from selling the company.
I expect to continue seeing the rise of AI marketing use-cases, with even more video content, and brands leaning into owned content.
Which channels should a startup leverage, how a budget should be created and which tests are the most important at the start of paid acq.
I’ll share with you why hiring earlier is frequently better, consistently allocating 10% of revenue to marketing, and more.
I recently sat down with Austin to chat about MarTech, the importance of implementing for startups, and how it intersects with other orgs.
I recently spoke with Garrison Yang, who leads growth at Avalanche, on how to think about growth strategy without tried-and-true tactics.
Building a team from scratch, including why to hire for versatility early and how your initial leadership hires create a trickle effect.
The first major milestone to $1M is exhilarating, but ramping is even more validating showing there’s increased value to what you’re doing.
I will cover why certain startups shouldn’t hire a fractional CMO, alternative options and how to interview a prospective fCMO.
I’ll walk you through when and how to hire your Head of Growth, their archetypes and differences when compared to other marketing executives.
One of the biggest mistakes startups can make at an early stage is not identifying their ideal customer personas (ICP).
What many data-driven startups have uncovered is that having one single onboarding experience can ultimately make or break them.
In the past year, I’ve had the privilege of co-founding Sales Kiwi, from ground zero to $1M+ ARR. Sharing 5 of my startup growth tips.
How your startup should consider building a growth marketing team - from pillars to an example gold-standard structure.
If you’re entering 2023 without a video plan for your startup, you will be missing out on a significant resource to influence consumers.
In part five of my five-part series, I will teach you which metrics actually matter for your startup.
In part four of my five-part series, I will teach you how to properly run A/B growth experiments.
In part three of my five-part series, I will teach you how to set up email marketing and which metrics to track.
In part two of my five-part series, I will teach you how to set up a paid acquisition channel and which metrics to track.
In part one of my five-part series, I will teach you how to set up a landing page that we’ll eventually be driving consumer traffic to.
Does it make sense to hire a full-time growth marketer or start out with a growth agency for your startup?
One of the most positive aspects about email marketing is that it doesn’t require hiring a large and expensive communications team.
What type of growth hire should you make for your startup, when should you make that hire, and what should you look out for?
Being in the trenches for countless startups, I’ve been lucky enough to see why many growth marketing engines don’t work correctly.
Let’s demystify influencer marketing, learn how to couple it with a little known paid marketing hack and more.
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