Writing
I write about what I build
Most of it goes out in The AI Marketer and on LinkedIn. Here's a selection.
Newsletter
The AI Marketer
My Substack newsletter on building marketing systems with AI. 18K+ subscribers as of November 2026.
Posts
33K+ followers as of November 2026. 772,881 impressions in the 90 days to August 2026.
From The AI Marketer
Essay
I cancelled Webflow (my story)
The AI Marketer · opens the archive →Essay
Launching your first ChatGPT ads
The AI Marketer →Essay
Inside the LinkedIn content system I built in a weekend
The AI Marketer →Essay
Building an AI-native paid ads system
The AI Marketer →Guest essays
Guest essay
How I Automated My Startup with Claude
Creators' AI →Guest essay
Build vs. buy: marketer's edition
Demand Curve, The Growth Newsletter #324 →Guest essay
AEO Blueprint for Startups
Co-written with Sean Ellis.
Growth with Sean Ellis →Columns and the book
Column
37 columns on growth marketing
July 2021 to September 2023.
TechCrunch →Column
Your Startup Needs a Dedicated Test Budget
Adweek →Column
Need a TikTok Marketing Strategy? Here's How to Get Started
Adweek →Column
Two columns on growth marketing
Entrepreneur →Book
Your First Million: Growth Marketing Blueprint for Startups
Paperback, hardcover, and audiobook.
Self-published →